The Keys to Sony Playstation 1 and 2 success
28 11 2006Sony Playstation 1 & 2 sold over 214 million units. Whew that is mind boggling! Ever wondered how Sony managed to reach this level of success? Success is about technological superiority, branding, costing, and popularity. Sony has over the years established and maintained a world-wide credibility. In the gaming world, Sony has gained and maintained a strong presence. It addressed in totality the four Ps: Product, Price, Promotion, and Placement. Read the rest of this entry »
Categories : Games
